For years computing has revolved around repetitive activities such as bank transactions, airlinesreservations, and manufacturing processes. Recently it has been recognized that textual data is notbeing included in the decision making processes. There have been attempts at taking text andreshaping it into a form suitable for analytic processing. But text has so many forms that afundamentally different approach is needed. This presentation is about textual ETL, the processthat takes text, integrates text and produces the text in a form compatible with the analyticalprocesses that already exist in the corporation.